Blog | Gordon Sheppard

Landing Pages 101: How To Make Your Website Work For You

31 July 2020

You’ve seen the websites before – you know, the kind that have so much crammed into it that it instantly sends you scrambling for the back button. Varying fonts, tons of colours, unappealing pictures, and more words than a dictionary come together in a sort of melting pot of landing page purgatory. This eye sore isn’t what you want. First of all, it’s hideous. It also doesn’t generate leads or convert views into sales.

WordPress.Org Vs. WordPress.com: Key Differences You Need To Know

26 July 2020

If you’re a small business owner (or any business owner for that matter), then you’ve probably quickly figured out that an online presence is an absolute must. Creating a website has many benefits – like sharing your brand’s story, giving the option for online purchases, generating leads, etc. Chances are high that you’ve come across WordPress as a viable option to build your online platform, but there’s one small (read: big) detail that you may be a bit confused about.

3 Ways To Quickly Start Selling Your Local Products Online

12 April 2020

I’ve had a few conversations with business owners over the last couple of weeks about how they could possibly take their product line and quickly “get online” and provide a home delivery service for some if not all of their products. This is the time that they are realising that the idea of having some form of “ecommerce” option was something they should have pursued before now.